Shaping the future: the supply chain`s role in customer experience
(World News Science)

In the past decade, most consumer-facing companies have been forced to make decisions based on what companies like Amazon and Walmart are doing. To keep customers happy and coming back for more, it`s become a necessity to try to compete with the retail giants on price, quality, or customer service- if not all three. Even business-to-business companies are feeling the heat, as consumers bring their new expectations with them to the workplace. With the goal of building brand loyalty and maintaining market share, many corporate leaders have started to look beyond purely providing good customer service and toward a new driving metric: customer experience. The term `customer experience`...